YOU wiLl LEARN
In this course, you’ll learn how to network effectively.
We’ll cover:
Why is networking important?
What do you want to ‘get’ out of networking?
Networking strategies.
Informal networking opportunities.
KEY CONCEPTS
Why is networking important?
Networking helps us meet people who can help us grow.
From new job opportunities, to mentorship, to learning about new and interesting ideas, to intellectual stimulation and genuine friendship, the list is endless.
Who you know influences the opportunities available to you.
Sociologists have discovered that ‘weak tie networks’ (people who are one contact removed), are more likely to have exposure to opportunities you don’t know about yet.
That means the people you know now have access to endless opportunities for you to learn, grow and evolve.
What do you want to ‘get’ from networking?
When we are clear on what we want to gain from networking, it’s easier to start.
Thought starters:
‘I want to upskill and so I’m hoping to meet other people who are good at X.’
‘I’m wanting to meet people who are in the same situation as me.’
‘I’m hoping to meet clients.’
‘I want to meet someone who might hire me one day.’
‘I don’t know who, but I know I want to do more of X.’
Check out this workbook to start mapping out what you’d like out of networking and who can bring that to life.
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Networking strategies.
Once you’re clear on what you want to get out of networking, you can map out the relevant people to connect with (as outlined in the previous video and workbook).
Five principles for reaching out to new people:
Be direct and specific. (No hidden agendas).
Shorter = less to remember.
Simple language = more people can understand.
Link it to something they already know about.
Help the receiver answer: ‘So what? Do I need to do anything?’
Be specific and clear. Everyone is busy, so knowing what your intentions are helps them decide if they want to respond.
What to say?
Taking what you’d like ‘more of’, and your intent, you simply add a bit about you for context.
If it’s your immediate network, you might ask if they know anyone who can help you find what you’re looking for.
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To make it easy, here’s a template:
A little about you
An example to paint a picture
Why you want to connect with the person
An easy way for them to say yes / opt in
Examples:
‘As you know I’ve just launched my business to help freelancers manage overwhelm. I have two spots in my next take in, so I’d love to offer them for free to two people in my network. Would you know anyone who’d be interested?’
‘As you know I’m on the hunt for my next job. I want to do more project management. Do you have any recruiter recommendations?’
If it’s a new connection, try this:
‘I’m a PHD candidate at UNSW. Currently I’m investigating the link between media messaging and how many women are taking up STEM careers. I’ve loved reading about your work and would love to follow your updates.’
‘I’m a project manager working in advertising. I’m looking to get more into creative campaigns. I noticed your agency has an amazing mix of work. I’d love to connect, let you know I’m open to new jobs. If you ever find yourself keen on expanding your freelancer roster, I’m always happy to pop by for a coffee or jump online for a virtual cuppa.’
‘I’ve just launched my own business, and I’m looking to help businesses like yours. If you find yourself struggling managing finances, I’m always happy to chat.’
As you can see, short, specific and open, helps people decide whether it’s a fit for them or not.
Informal networking opportunities.
It’s easy to assume your colleagues, friends and family know what you want next. However, it’s often not the case and that’s why it’s useful to educate them on what you’re looking for ‘more of’ in future.
Having a pitch to informally mention what you’re after with people you know well is a great start.
Example format:
Currently I ....
Something I enjoyed doing recently was ...
Something I’d love to do more of is...
Do you know anyone in this space?
How about you?
You can share in a meeting, when sharing an update on your life or to answer what you’ve been up to lately.
Even if you don’t use the above format, try answering this: what I’d like more of is X. What would the X represent?