Sharing our impact with an easy to remember update.

What’s a case study?

A succinct way of sharing your impact. It can be as simple as a 3 sentence ‘pitch’ on your work or as comprehensive as a long form report outlining your project.

At Happiness Concierge, we use short case studies on our website to showcase how our work made an impact. In a CV, you can use a case study to share accomplishments. At work, you can create a short case study (e.g. a report or update) to share the impact your work has made.

If you’re in the middle of a project you can also use this concept to tell the story of progress to date.

Why a case study?

Case studies help others see the impact of your work.

Case studies educate people on a project you’ve worked on or a cause you are passionate about.

They help others understand why the work is important and how you specifically contributed.

What makes a great case study?

Great case studies are succinct, easy to understand and are jargon free.

It’s more useful to use ‘everyday’ language that anyone with a basic understanding of your subject can understand (vs jargon unique to your expertise).

A memorable case study has a before and after.

When it’s clear how your project, workplace or initiative benefitted as a result of your contribution, people can understand how your impact made a difference.

Thinking of it as having a ‘before’ and ‘after’ status can be a useful framing for telling your story.

Creating your case study (17 mins)

The Minto Pyramid principle.

A highly effective way to condense a high amount of information is the Minto Pyramid principle.

It has three parts:

1. Lead with your conclusion first.

2. Share your key arguments/perspectives.

3. Save detailed information for last.

Learn more about the Minto Pyramid principle.

• READ: Minto Pyramid.

• WATCH: https://www.youtube.com/watch?v=7By6jInNJw8

Questions? Let us know.