Marketing is one of the most crucial parts of growing any sized business.
As any marketer will attest; there is no silver bullet to your brand, product or service getting massive exposure - but a few cost effective tactics can help your business stand out from the rest.
The masterclass brings together three experts who have proven experience growing established and emerging brands. The masterclass has been created to give any sized business the tactical steps to confidently approach marketing and walk away with cheat sheets and a clear action plan to tackle their marketing.
Branding to be taken seriously
9.30am - 11.30am
Award winning marketing consultant Emma Sharley specialises in building businesses through branding. Emma consults to corporates, SMEs and start-ups on how to get noticed through compelling branding that people remember. With over a decades experience, Emma has led marketing for iconic brands including Westfield, Diane Von Fürstenberg, Westpac and T-Mobile.
Emma will cover:
The do’s and don’ts of branding
Why it matters and how you can stand out from the rest
How to bring your branding to life
PR and media to get noticed
12pm - 2pm
Rachel Service is a public relations expert. An Advisory Board Member at Freelance Australia, Rachel has a decades experience in executive and entrepreneur media representation, regularly placing her clients in outlets including Huffington Post, The Age, Australian Financial Review, Sydney Morning Herald and Start Up Smart. Rachel’s speciality is positioning individuals as experts in their field.
She will cover:
Branding yourself as an expert
How to create a newsworthy story
How to approach media
Using credentials to capture attention of media
Collaboration for growth
Penny Locaso is a marketing and change management leader with nearly 20 years experience. Penny has helped hundreds of people collaborate to expose their brand to wider audiences, including clients such as LuluLemon, General Assembly, and One Roof. Penny has been featured in The Huffington Post, Sydney Morning Herald and Start Up Smart as a game changing entrepreneur.
How collaboration can expose your brand to a wider audience
Articulating your dream collaboration list
Tactics to approach those brands and people